Marketing Automation Coordinator

Apply now Job no: 570232
Work type: Full Time
Location: Homebush West
Categories: Advertising

GP Advertising is one of Australia’s largest in-house retail ad agencies. Our friendly and experienced team work with some of the country’s most iconic and leading retail brands, including Harvey Norman, Domayne and Joyce Mayne. This role is based in Homebush West – a 10 minute walk from Flemington train station or parking onsite.

With at least 2 years’ experience, the Email Marketing Executive, reporting to the Digital Marketing Operations Manager, will work autonomously and collectively with the internal marketing and production teams. This role will see you be responsible for the planning, implementation, execution, and optimisation of email marketing to reach target audience and promote the Harvey Norman, Domayne & Joyce Mayne brands.

You will:

• Manage the end-to-end process of all email marketing communications across all brands within the nominated ESP and with agency partners.
• Provide strong direction on creative design and input, inclusive of layout and copy, based upon benchmarks and industry metrics.
• Implement and manage email marketing programmes with a vision to assess current communication roadmap and email platform appraisal.
• Forge a strong email marketing process which aligns with the client’s objectives and the wider campaign.
• Stay abreast of and recommend email marketing best practices with a thorough knowledge of current legal implications (data and privacy laws, Spam Act etc).
• Communicate, educate, and provide guidance on the marketing channel to inform all stakeholders.
• Carry out all advertising activities in strict accordance with Australian Consumer Law.

To be successful you will have: 

• Strong verbal and written communication skills.
• Ability to multitask, manage priorities & meet tight deadlines.
• The role requires flexibility, the ability to work autonomously and as part of a team with willingness to learn and assist the team where necessary.
• Strong technical background with an ability to troubleshoot to relevant parties.
• Thorough knowledge of email marketing systems e.g., CRM, campaign management tools, CMS and more.
• High level understanding of email database segmentation.
• Strong reporting & analytical skills.
• High attention to detail & organisational skills.
• Highly numerate and adept in using Power Point & Excel.
• Marketing experience or Marketing Related Tertiary qualification.

If you believe you’re a suitable candidate for this exciting role at GP Advertising, submit your resume and a cover letter. We look forward to hearing from you!

Please note that only people with the right to work in Australia should apply for this position.  

Recruitment Agencies – thank you for thinking of us, however we do endeavor to fill our opportunities through direct channels wherever possible. If we find that we do need agency assistance, we’ll be in touch.